Bring us your brand. We'll make it impossible to ignore.
We're a Calgary agency built for brands that want more than noise. Big-agency strategy, boutique attention, and ideas that actually get noticed. Let's talk about what we can build for you.
A bigger shop isn't a better one
Most agencies bury your story under process and layers. We keep the thinking big and the team small, so nothing gets lost between strategy and the newsroom. That's the point.
PR campaigns
Stories placed with intent, not sprayed and hoped. We target outlets that actually reach your audience.
Media relations
Real contacts, real pitches, real follow-ups. We build the relationships that get you quoted.
Brand strategy
The narrative underneath everything. We sharpen the story before we ever try to tell it.
Direct access
You talk to the people doing the work. No account layers, no filtered feedback, no surprises.
Campaigns built on a sharp creative process
We turn raw ideas into campaigns people actually remember. Here's how the thinking takes shape at Blackline Collective.
Immersion
Deep dive into your business, audience, and the conversation you need to own.
Ideation
Structured sessions that push beyond the expected, line by line.
Concepts
Three distinct creative routes, each tied to a measurable outcome.
Refinement
We pressure-test, sharpen, and align the strongest idea with your goals.
Engagements built around your goals
Fixed-scope retainers or project-based work. Pick the level of support that fits where your brand is headed.
Spotlight
Project-based
A sharp, short campaign for a launch or announcement.
Campaign concept
Press release draft
Media outreach
Two revision rounds
Signature
Monthly retainer
A full-service retainer that builds momentum month over month.
PR strategy
Media placement
Content creation
Social amplification
Monthly reporting
Priority support
Bespoke
Custom quote
A custom engagement for a specific goal or a complex launch.
Full integrated campaign
Multi-channel rollout
Creative direction
Senior strategist lead
Campaigns that start a conversation
Blackline Collective took our launch and actually made people talk about it. They found the angle that mattered, and the coverage and conversations followed. It was exactly the impact we wanted, without the agency overhead.
Sarah Mitchell
Marketing Lead, Calgary architecture firm
What I liked most was their focus. Big agency ideas but a team that treats our account like it's the only one in the room. Their work got us in front of the right people and the response was immediate.
David Chen
Founder, independent magazine
They don't chase trends. Blackline Collective finds the actual story and then builds the campaign around it. Our product gained real traction with a much sharper brand, and the whole thing felt seamless.
James Wilson
Director, Calgary design studio
How soon can we start?
Straight answers about timelines, scope, and what you actually get.
How long does a typical campaign take?
Most campaigns run 8 to 12 weeks from kickoff to launch. Faster sprints are possible for time-sensitive work. We scope a realistic timeline with you before anything starts.
What do you need from me to get started?
A clear brief on your goals, your brand voice, and any assets we should work from. We handle the strategy, creative, and execution from there.
What exactly is included in a campaign?
Everything from research and message development to creative assets, media outreach, and performance reporting. One point of contact, no handoffs to junior teams.
How do we track progress and measure results?
We set clear benchmarks at kickoff and report against them monthly. You get plain-language updates on what's working and what we're adjusting, no vanity metrics.
Can you work within our existing brand guidelines?
Absolutely. We adapt to your system and push it where it adds value. If you don't have guidelines yet, we help you build a simple set that holds up.
Still have questions?
Send us a message, and our team will get back to you as soon as possible.
One call. A custom plan. Ideas that get noticed.
Tell us where you're stuck and we'll map a sharp PR, marketing, or ad strategy around it. No generic pitches, just a clear proposal built for your goals.